Launching June 14, 2026Founding members get 25% off foreverFirst 500 sign-ups get a free toteBrooklyn made · small batch · made to lastLaunching June 14, 2026Founding members get 25% off foreverFirst 500 sign-ups get a free toteBrooklyn made · small batch · made to last
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Doors open June 14, 2026

see you
very soon.

A new little corner of the internet for easy-going essentials, made small-batch in Brooklyn. Be the first to step inside.

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Join 3,247 people already on the list. No spam, just one email a week and a 25% founding-member code.

A little sneak peek

Four pieces from the launch capsule. Names withheld until June. Hover for a clearer look.

Drop 01
The Sunday TeeComing June 14
Drop 01
Cloud Wide-LegComing June 14
Drop 01
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The p. ToteComing June 14
Drop 01
Garden Party DressComing June 14

Why get on the list

Three good reasons. (One of them is free stuff.)

01
✦

Early access, 48 hours before everyone else

Shop the full launch capsule on June 12 — two days before the doors officially open. Best selection, no FOMO.

02
✿

25% off, forever

Founding members get a permanent 25% discount on every order. Not just the first one — every single one.

03
♡

A free p. Tote, on us

The first 500 sign-ups get our signature canvas tote (a $58 value) free with their first order. We're 247 of 500.

3,247
MJS+3,247 people are already on the list.
253 spots until we hit 3,500 and unlock the bonus colorway.

Spread the love

Share the list, climb the list, get more good stuff. Or just come say hi.

REFER A FRIEND

Bring a friend, jump the queue

Every friend who joins moves you up the early-access list — and gets you both a $15 credit on launch day.

Sign up above to get your personal referral link.

FOLLOW ALONG

Behind the scenes, daily.

Studio sneak peeks, fabric swatches, fitting room outtakes — we post the messy in-progress stuff every day.

Instagram @pennyln.officialTikTok @pennylnEmail

Quick questions

The stuff people keep asking.

When exactly are you launching?
June 14, 2026 at 10am ET. Founding members on the list get 48 hours of early access starting June 12. We'll send the access link to your inbox the day before.
What's in the first drop?
Our launch capsule has 12 styles across tops, bottoms, dresses, and accessories. All in our signature pastel palette, all small-batch, all made within 90 minutes of our Brooklyn studio.
How does the founding member discount work?
The first 3,500 people on the list become founding members. You get a permanent 25% discount applied to every order, forever — no minimum, no expiration. We just love you.
Is the free tote really free?
Really really. If you're one of the first 500 list members and place an order on launch day or after, our canvas p. Tote ($58 value) gets added automatically — no code, no minimum.
Where do you ship?
US and Canada at launch. Free shipping on orders over $75 in the US. We're working on the rest of the world for fall '26.
Can I unsubscribe later?
Of course. One click in any email. We'll be sad but we'll understand.